Despegue REFORMS ESEN
updated 2026-08-28
The norm, in detail

Neuquén declares tourism a "strategic activity": the post-Vaca Muerta diversification bet

Provincial Law 3525 (2025)
in forcePROVINCIAL State, institutions and security

What changed and who it applies to

What changed
Neuquén enacted a new Tourism Law that replaces the previous framework (repealing Laws 2414 and 3197) and repositions the sector as a policy to diversify the productive matrix, today dominated by hydrocarbons. Concrete changes in the official text:(1) Art. 1 declares tourism a "strategic economic activity of provincial interest" that "contributes to diversifying and broadening the productive matrix".(2) It creates the Provincial Tourism Council (an advisory/consultative, unpaid body) and, below it, Regional Tourism Councils "for each of the regions defined in Law 3480" — it institutionalizes regionalization: each region designs its policy with municipalities and development commissions (Arts. 7-8).(3) Art. 3 subs. m orders managing the sector "under a smart tourism-management system" for provider self-management and data for public policy (press and government call it SIGETUR; the acronym does NOT appear in the law).(4) It creates the "Neuquén Gastronomy Distinction Seal" for food-service, productive establishments and chefs (Art. 3).(5) Accessible and social tourism: Art. 17 orders compliance with provincial Law 3059 (adhesion to national Law 25.643 on accessible tourism).(6) It reinforces the enforcement authority's oversight and sanctioning powers (Arts. 24-30) and places provincially owned tourism infrastructure under its administration. The 2035 projections (2.4 M tourists; 64,267 tourism jobs; 1,592 accommodations; 38,939 beds) are management targets published by the provincial government, they are NOT in the law's articles. verif · Aug 22, 2025
In force
In force since its promulgation by Decree 1003/2025 (August 22, 2025) and publication in the Official Gazette. Full operation depends on the regulation by the enforcement authority (Ministry of Tourism) — prob · Aug 22, 2025
Who it affects
Neuquén tourism-service providers (accommodations, agencies, food service, guides, experiences and active tourism), municipalities and development commissions of each region (Law 3480), and entrepreneurs/SMEs that want to plug into the tourism chain. For the satellite ecosystem: it opens a diversification axis different from Vaca Muerta — nature, gastronomic and adventure tourism in the mountains and lakes — with a regionalized and digitized institutional framework (self-management via a smart system) that lowers authorization friction. Seal-certified gastronomy and accessible tourism are concrete entry niches. prob · Aug 22, 2025
The norm
Provincial Ley 3525, the "Ley de Turismo" (Tourism Act), passed by the Neuquén Legislature on August 7, 2025 ("DADA en la Sala de Sesiones... a los siete días de agosto de dos mil veinticinco") and enacted by provincial Decreto 1003/2025 of August 22, 2025 (DECTO-2025-1003-E-NEU-GPN; file EX-2025-02329466). It repeals Leyes 2414 and 3197 (Art. 35). It dovetails with Ley 3480 on regionalization (which defines the regions of the Regional Councils) and with Ley 3059 / national Ley 25.643 (accessible tourism). Specific regulations for SIGETUR and the Sello Gastronómico: pending verification. verif · Aug 22, 2025

Our reading

Neuquén does not bet everything on Vaca Muerta: with the new Tourism Law it declares the sector a "strategic economic activity" and gives it method — Regional Councils for each region, digital management with provider self-management, a gastronomy seal and accessible tourism. It is the diversification move an investor wants to see: the province builds a second productive engine, with declared official targets of 2.4 million tourists and more than 64,000 jobs by 2035 prob. thesis

Where it lands, province by province1

Neuquén It declares tourism a strategic economic activity; it creates Regional Tourism Councils, a Smart Tourism Management System (SIGETUR), a gastronomy seal, accessible tourism. It projects 2.4M tourists and 64k jobs by 2035. Synergy with Emplea Neuquén and Foganeu. favorable thesis

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How to read the seals →   verif primary source · prob primary source pending · unconf not sufficiently backed · estim our own calculation · thesis our reading